Page Speed Matters: How Slow Websites Are Hurting Your Conversions

Imagine visiting a website that takes just a few seconds too long to load. Chances are, you’d leave before it finishes. That’s exactly what potential customers are doing if your site isn’t optimized for speed. This article explores why page speed is critical—not just for SEO but for sales, trust, and user retention. We’ll show you how even a one-second delay can significantly affect bounce rates and provide real-world tactics to fix common issues like uncompressed images, render-blocking scripts, and bloated code. It's time to stop letting performance drag your business down.