2024

Target Line - Precision Marketing Platform

Target Line
Target Line
Target Line - Precision Marketing Platform

Revolutionizing digital marketing with AI-powered targeting

Target Line is an digital marketing platform that helps businesses optimize their advertising campaigns through advanced targeting, analytics, and automation tools.

Objectives

  • Create an intuitive marketing dashboard
  • Implement AI-powered targeting algorithms
  • Develop comprehensive analytics tools

Scope

  • Marketing campaign management
  • Real-time analytics and reporting
  • Automated campaign optimization
  • Client dashboard and reporting

Services

  • Web Design
  • Development
  • UX/UI
  • Marketing Platform

Process

  • Marketing technology research
  • Platform architecture design
  • Full-stack platform development
  • Testing and optimization
  • Launch and client onboarding

Challenges

  • Ensuring data privacy and compliance

Solutions

  • Used email sender for email and sms gateway

Results

  • 100+ active marketing campaigns
  • 50% increase in ad conversion rates
  • 95% client retention rate

Technologies

  • Next.js
  • PostgreSQL
  • Vercel

Performance Metrics

  • Page Speed: 0.8s
  • Largest Contentful Paint: 1.0s
  • GTmetrix Grade: A
  • Performance Score: 96%